- a. A user may cancel one or more services via his or her wireless device at any time by using the unsubscribe mechanism provided by Blue Star Benefits, Inc. at the time the message is sent, or by sending a text message that says “STOP”, “END”, “CANCEL”, “REMOVE”, “UNSUBSCRIBE” or “QUIT”. Blue Star Benefits, Inc.will terminate the user’s registration for the most recent wireless service sent to the user. Any of these words followed by the word “ALL” in the user’s termination request will cancel all of the user’s registered wireless services with Blue Star Benefits, Inc.. If the user unsubscribes from one or all of Blue Star Benefits, Inc. service(s) via his or her wireless device, the service(s) will be terminated immediately and will cancel the user’s previous opt-in. Termination of Wireless Services by Blue Star Benefits, Inc. A user understands, acknowledges and agrees that Blue Star Benefits, Inc.may, in its sole discretion and without liability to any user, terminate its offer of any specific wireless marketing service or all wireless marketing services at any time without advance notice. Blue Star Benefits, Inc.may provide notice of terminations or changes in services on this Site.